As Pride 2022 comes to a close, we’re left reeling to say the least. With anti-trans bills popping up in states like Ohio, the overturning of Roe v Wade, and other legislation, the future of Pride and queer lives seems a bit uncertain. But still, there is so much to celebrate, and what is queerness, if not imagining a brighter future? Millions have flocked to the streets across the US to march in Pride parades and protests for LGBTQ+ rights and brands are showing up for the LGBTQ+ community in a number of ways. From e.l.f. Cosmetics’ partnership with It Gets Better for their “Big Mood” Mascara to Tinder taking a stance against archaic LGBTQ+ blood bans to Ben & Jerry’s billboard campaign in collaboration with the National Center for Transgender Equality, it’s clear brands are shifting from rainbow-washing to meaningful actions.
Pride is a celebration but it’s also an acknowledgement of a myriad of human experiences. At New Moon, we pride ourselves on our value of radical humanity — that means not just centering diverse stories in our work, but centering diverse voices in the workplace and speaking to a diversity of lived experiences. With our team consisting of so many LGBTQ+ voices, we asked them to spill the tea on the current state of (corporate) Pride, what they wish brands knew, and the future of queer celebration. Read on for their hot takes!