You’ve heard us say it before and we’ll continue saying it: at New Moon, we value radical humanity above all else. Keeping that as our ethos and North Star, our aim is to make a meaningful impact on culture, regardless of who we’re talking to. From experiential activations to influencer campaigns, our superpower is thinking about marketing through the lens of the lived experience, placing every person we’re talking to in a specific context. Recently, the PR Net tasked us to think through and talk about marketing through the Gen Z lens, a task the nimble and ever-eloquent Xander Tran had no problem picking up.
As our director of creative strategy and resident vogue ball enthusiast, Xander was in an insightful conversation with some inimitable marketing minds, moderated by The PR Net’s Alex Delgado. Joined by Larry Millstein of PRZM and Leslie Bishop of 5WPR, Xander dropped some insights and takeaways on the generation du jour, Gen Z. While the entire talk was filled with keen-eyed commentary, we’ve pulled some of Xander’s key quotes, highlighting three facets of Gen Z: their online presentation; their social platform preferences; and their penchant for brands’ presence.