New Moon was born from our founder and CEO’s appreciation for and fascination with culture. Since our inception in 2008, Jack Bedwani has been the template for our culture-driven approach to strategy and design. With nearly 20 years of experience under his belt, he is revered as a go-to aficionado and expert in fashion, music, experiential, and more. Most recently, Jack was featured as one of BizBash’s Industry Innovators for 2022.
While speaking with BizBash, Jack elaborated on how he helps us as an agency and as an industry to stay ahead of the curve in an ever-changing cultural landscape. Leading at the head of our organization, Jack is the single embodiment of the cultural specialization we strive to offer our clients: “Our knowledge and understanding of the cultural zeitgeist, along with our ability to bring brands into it in meaningful ways that tangibly move the needle for them—that’s one of our big superpowers. I’m at the helm of that, so I have to live and breathe it in every single way, to lead by example.”