report

The Values Economy

James Silverstone

01 July 2020

OVERVIEW

The values of brands and influencers need to match those of their consumers. The rise of ‘cancel culture’ has held brands and influencers to account. And it’s forced our industry to raise its standards and think harder and more
strategically about the production of content.

TALKING POINTS

● Examining the role of 'values' from clients, influencers and audienes
○ Unpacking if audiences care as much about what a brand or influencer stands for as what they’re selling
● Looking ahead to a changing industry which needs more transparency, trust and authenticity

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