report

The (Near) Future of Experience

Xander Tran

25.11.2021

OVERVIEW

It’s the question that’s on the mind of every creative, event producer, and brand marketer across the globe right now: what does the post-pandemic experience horizon look like? From branded activations to after-hours clubs, this insight report documents in detail our take on how the art of gathering is set to evolve.

TALKING POINTS

● Going out as a “community strategy”
○ Utilizing nature and lighting to ease post-pandemic anxieties
● Unpacking the “art of gathering”

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