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○ CHALLENGE
How do you shift influencer marketing from brand mouthpieces to genuine storytellers?
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○ SOLUTION
We’ve moved short-term transaction-based deals to long-term partnerships, building a family of diverse, content creators called #TargetTalent who post evergreen content and conversation. Combining genuine partnership and deep relationships nurtured by our editorial management style, we’ve developed a new model for the beloved brand.
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○ RESULT
Engagement rate for branded content is triple the industry standard – for organic content.