The Little Lost Elephant

How can we use real world customer experiences to create 
a new product?

Bringing together a world class author and illustrator, we created a beautiful and heartwarming children’s book inspired by one of the many customer WOW stories were the Ritz Carlton has gone above and beyond to create a memorable experience for a guest. Building a luxury gift set with exclusive branded merchandise, and special edition packaging, the book was brought to life with in room experiences and memories both adults and children alike can relive at home.

The book and gift set were launched across Europe, Middle East and Africa, presented in each of the family suites in Ritz-Carlton portfolio of hotels.