How do you turn a direct-to-consumer travel brand into an experiential brand – outside the usual markets of Los Angeles and New York?
We brought Away to the altitude of Aspen, democratizing ski culture by centering the local community and its rituals in a pop-up space that brought the emotion of the Chalet Collection to life. Our design for this activation was modular and replicated in their London outpost.
A total of 1,254 guests visited the store and a total of $25,000+ in sales revenue was delivered, overshooting sales targets by 22%.
We created a pop up salon store on Aspen’s Main Street that interpreted the retro colors and creativity of the Chalet Collection through the modern Away aesthetic.