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○ CHALLENGE
How do you design an immersive brand experience that doesn’t just resort to photo moments?
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○ SOLUTION
We developed a multi-layered guest brand experience, including a performance-centered activation series, media launch, and brand film, to introduce the Connected Watch as an entry point into the TAG Heuer brand.
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○ RESULT
The event gave texture and intimacy to the social campaign of the #TAGHeuerConnected launch.
New Moon
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New Moon
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New Moon
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New Moon
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