New Moon
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New Moon
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New Moon
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New Moon
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  • CHALLENGE

    How do you design an immersive experience that doesn’t just resort to photo moments?

  • SOLUTION

    We developed a multi-layered 
guest experience, including a performance-centered activation series, media launch, and brand film, to introduce the Connected Watch as an entry point into the TAG Heuer brand.

  • RESULT

    The event gave texture and intimacy to the social campaign of the #TAGHeuerConnected launch.