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○ CHALLENGE
Introduce the Connected Watch as an entry point into the TAG Heuer brand, recruiting a new audience and driving brand desirability, PR and social buzz.
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○ SOLUTION
Taking inspiration from the brand’s innovative history, we unveiled TAG’s ‘Connected Watch’ via an immersive launch experience, with sculptural and sensory elements that highlighted the watch as a bridge between city and nature.
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○ RESULT
Our media preview hosted guests from 26 publications, resulting in features in a range of verticals including Forbes, Bloomberg and the Verge, amongst others. The experience ultimately led to a 34% higher sales conversion in the first four weeks of trade.