Connected Launch

Introduce the Connected Watch as an entry point into the TAG Heuer brand, recruiting a new audience and driving brand desirability, PR and social buzz.

Taking inspiration from the brand’s innovative history, we unveiled TAG’s ‘Connected Watch’ via an immersive launch experience, with sculptural and sensory elements that highlighted the watch as a bridge between city and nature.

Our media preview hosted guests from 26 publications, resulting in features in a range of verticals including Forbes, Bloomberg and the Verge, amongst others. The experience ultimately led to a 34% higher sales conversion in the first four weeks of trade.