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○ CHALLENGE
How do you go from ‘target demographic’ to ‘loyal audience’?
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○ SOLUTION
Speaking to Millennials’ modern redefinition of success, we art-directed a campaign focused on converting a young, influential and discerning crowd that aimed to educate and drive downloads for the new Porsche Passport app and subscription service.
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○ RESULT
Evocative of new definitions of luxury, our campaign brought the look of Porsche into the age of the Internet – living in OOH and social across three key markets.