Over each of the 4 fully experiential rooms, we successfully incorporated the signature print in subtle, distinct, and creative ways that gained traction with a new demographic for Coach.
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○ CHALLENGE
How do you translate logomania into an immersive, one-of-a-kind experience?
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○ SOLUTION
We combined Coach’s signature print with the allure of mysticism, creating a multi-sensory experience over 4 unique rooms that brought to life the heritage brand’s new creative direction. Guests documented their journey and engaged with the environment using multiple touchpoints across the activation.
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○ RESULT
Foot traffic increased by 305% during the activation, with over 40 minutes average dwell time.
The Fairground room offered a customizable adventure through sensory nostalgia, complete with elevated carnival games, photo experiences, and a DJ performance.