Over each of the 4 fully experiential rooms, we successfully incorporated the signature print in subtle, distinct, and creative ways that gained traction with a new demographic for Coach.
How do you translate logomania into an immersive, one-of-a-kind experience?
We combined Coach’s signature print with the allure of mysticism, creating a multi-sensory experience over 4 unique rooms that brought to life the heritage brand’s new creative direction. Guests documented their journey and engaged with the environment using multiple touchpoints across the activation.
Foot traffic increased by 305% during the activation, with over 40 minutes average dwell time.
The Fairground room offered a customizable adventure through sensory nostalgia, complete with elevated carnival games, photo experiences, and a DJ performance.