Over each of the 4 fully experiential rooms, we successfully incorporated the signature print in subtle, distinct, and creative ways that gained traction with a new demographic for Coach.
Translate the culture’s logomania into an immersive, one-of-a-kind experience the repositions Coach as accessible luxury in the pop culture landscape.
Drawing on the electric energy of Coney Island and the emerging cultural current of millennial mysticism, we created a fully immersive multi-room environment and site for cultural programming that enabled guests to engage with the brand in a new and inspiring way.
Foot traffic at NYC Coach retail locations increased by 305%, the activation achieved an average dwell time of over 40 minutes and social content garnered over 141.88M impressions.
The Fairground room offered a customizable adventure through sensory nostalgia, complete with elevated carnival games, photo experiences, and a DJ performance.