Over each of the 4 fully experiential rooms, we successfully incorporated the signature print in subtle, distinct, and creative ways that gained traction with a new demographic for Coach.
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○ CHALLENGE
Translate the culture’s logomania into an immersive, one-of-a-kind experience the repositions Coach as accessible luxury in the pop culture landscape.
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○ SOLUTION
Drawing on the electric energy of Coney Island and the emerging cultural current of millennial mysticism, we created a fully immersive multi-room environment and site for cultural programming that enabled guests to engage with the brand in a new and inspiring way.
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○ RESULT
Foot traffic at NYC Coach retail locations increased by 305%, the activation achieved an average dwell time of over 40 minutes and social content garnered over 141.88M impressions.
The Fairground room offered a customizable adventure through sensory nostalgia, complete with elevated carnival games, photo experiences, and a DJ performance.