Bring the values and mission of Tommy x Shawn: Classics Reborn to life in a way that is memorable and impactful, inspiring increased sales.
Capitalising upon the starpower of Shawn Mendes, as well as the powerful iconography of the Tommy Hilfiger brand, London served as the launch-pad for the new ‘Classics Reborn’ collection. We introduced the world to the capsule’s values and verve with not one, but two events: an in-store, introspective panel with both Tommy and Shawn, as well as a star-studded VIP dinner at iconic private members’ club House of Koko.
500+ fans in-store and over 120 guests for the PA experience, resulting in 123K+ social engagements on Tommy Hilfiger Socials. 47 VIP guests and 40 press attendees, garnering over 653K+ engagements across social channels