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○ CHALLENGE
Bring the values and mission of Tommy x Shawn: Classics Reborn to life in a way that is memorable and impactful, inspiring increased sales.
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○ SOLUTION
Capitalising upon the starpower of Shawn Mendes, as well as the powerful iconography of the Tommy Hilfiger brand, London served as the launch-pad for the new ‘Classics Reborn’ collection. We introduced the world to the capsule’s values and verve with not one, but two events: an in-store, introspective panel with both Tommy and Shawn, as well as a star-studded VIP dinner at iconic private members’ club House of Koko.
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○ RESULT
500+ fans in-store and over 120 guests for the PA experience, resulting in 123K+ social engagements on Tommy Hilfiger Socials. 47 VIP guests and 40 press attendees, garnering over 653K+ engagements across social channels