Shift the perception of Scotch from stilted to playful through a unique activation that enables Glenmorangie to stand out and reclaim the whiskey throne.
Amongst the bustle of Spitalfields Market, we reimagined the iconic London phonebooth in zesty orange, creating an immersive, playful hotline. Featuring an alluring mystery host on the other line, guests were quizzed and given a drink token to be redeemed at a Shoreditch bar to indulge in a delicious Glenmorangie drink.
Eye-catching and vibrant, our multi-day Glenmorangie Wonder Hotline drew over 700 guests, over 850 product serves, generated over 900K+ impressions, and garnered a conversion rate of 85% to partner sites across East London.
THE ACTIVATION — We brought the vibrancy of Glenmorangie’s It’s Kind of Delicious and Wonderful campaign to life by infusing our hotline with vivid, colorful lighting, fresh florals, and bespoke printed cards, all of which translated into stunning visual content.
LOCAL PARTNERS — To further connect wonder seekers to the world of Glenmorangie, we partnered with local establishments across Shoreditch, styling locations like bars and nail shops with bespoke cocktails, floral arrangements, and barcarts, bringing additional vibrancy to each location.