Premier the dynamic film The Chase for Carrera, featuring Ryan Gosling, to celebrate the anniversary of a timeless TAG piece and support the launch of a new TH Carrera collection.
Drawing on the motifs, colours, and A-List ambassadors of the TAG Heuer Carrera Collection, we designed & executed a visually-impactful, star-studded event. Serving as the global premier for ‘The Chase for Carrera’, as well as a birthday party for the collection itself, we created bespoke visuals, curated musical talent, and orchestrated a show-stopping crescendo to the evening with cake and champagne and special FX.
We brought Hollywood to life at the larger-than-life premiere of ‘The Chase for Carrera’, providing an unforgettable evening for 600 guests. With 100 VIPs, including Ryan Gosling, Patrick Dempsey, Jacob Elordi, and Vanessa Bayer, and coverage from prestige media outlets including Tatler, Vogue, and Esquire, the event served as the perfect celebration of 60 fabulous years of Carrera.