Brand Strategy

How do you help three 
legandary magazine titles find 
their unique perspectives?

Tapping into the heritage of 
Hearst Fashion Group, we repositioned three of their fashion publications, Harper’s Bazaar, Elle, & Marie Claire, to bring them into the future. We set the strategic direction and worked collaboratively with each creative team to translate their point of different into the pages, content and experiences of each title.

Through these white-paper workshops, we developed differentiated brand directions 
for the 3 titles that complimented each other instead of competing.