The event series included especially curated programming of brand ambassadors, including influencer talent like Karlie Kloss in New York, and Lilly Singh and Bretman Rock in LA.
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○ CHALLENGE
How do you celebrate the collaboration between a storied fashion house and an e-commerce giant?
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○ SOLUTION
Under the creative direction of Raf Simons, we curated a 7-week series of programming at bi-coastal pop-up spaces to celebrate Calvin Klein’s arrival on Amazon. We merged IRL retail shopping with seamless URL immersive design, including voice-activated dressing rooms powered by Alexa.
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○ RESULT
8,800 units sold across the 7-week lifespan of both pop-ups.