The event series included especially curated programming of brand ambassadors, including influencer talent like Karlie Kloss in New York, and Lilly Singh and Bretman Rock in LA.
How do you celebrate the collaboration between a storied fashion house and an e-commerce giant?
Under the creative direction of Raf Simons, we curated a 7-week series of programming at bi-coastal pop-up spaces to celebrate Calvin Klein’s arrival on Amazon. We merged IRL retail shopping with seamless URL immersive design, including voice-activated dressing rooms powered by Alexa.
8,800 units sold across the 7-week lifespan of both pop-ups.