With dedicated soundscapes across multiple vignettes, we truly immersed our guests in a multi-sensory experience of Australia, in the heart of NY.
How do you break into new markets while also breaking product stereotypes?
Over a multiday immersive brand experience, we transported guests to reimagined Australian landscapes, from the coast to the desert, in the heart of New York City. With an intent to inspire, the events fused a world class gallery experience with cellar door intimacy to establish a premium content for Australian wines.
1,200 attendees over three days with a 90 minutes average dwell time – a 225% increase on the industry standard of 25 minutes.