If Facebook and Instagram are the ‘macro celebrity influencers’, then smaller, niche platforms are the ‘micro influencers’. There are hundreds of apps that lack the scale of Facebook; instead, they are keenly adept at catering to every niche and interest of myriad audiences and can offer highly engaged communities. From Deviantart, a platform for artists and enthusiasts with 45 million users each month; GoodReads for book lovers; ReverbNation for musicians; to Ravelry, a social media site for people who like knitting, weaving and crocheting, these lesser-known communities are specific and hyper-targeted. This means they can facilitate content that’s far more relevant and resonates more with their intended audiences. Many of these platforms won’t warrant media spend on the same level as Facebook, but use this detox to explore and discover the other communities your audience belongs to.