After weeks of speculation and a few deals gone awry, TikTok has been saved from its pending US ban by striking a deal with Oracle and Wal-Mart. As the app’s imminent demise loomed, platforms like Instagram and YouTube rolled out new features that replicated the endless-scrolling effect of TikTok’s For You Page. Instagram introduced Reels; YouTube introduced Shorts.
The Battle for Audience Attention: TikTok vs Instagram
24 October 2020