Launch Zimmermann Resort RTW 24 Collection, by seamlessly blending the elements of a traditional lookbook shoot with the excitement of a live fashion show. The challenge was to capture this synergy and translate it into compelling photo and video content that would resonate with their global audience and effectively promote the collection across various digital channels.
Concept Development: Our creative team collaborated closely with Zimmermann to develop a concept that merged the aesthetics of a lookbook shoot with the dynamic atmosphere of a fashion show. We aimed to evoke a sense of anticipation and excitement, ensuring that the visuals would capture the attention of viewers and motivate purchase.
The collaboration between Zimmermann and our team resulted in a visually stunning lookbook shoot that successfully captured the essence of a show. The final photo and video content were striking, evoking a sense of anticipation and immersing viewers in the world of Zimmermann Resort RTW 24 Collection.
The global digital rollout across Zimmermann’s website, social media platforms, and EDM was met with great excitement and engagement. The visuals garnered significant attention, generating increased brand awareness and driving traffic to the collection. The combination of the lookbook shoot format with a show lens provided a unique and memorable experience for fashion enthusiasts worldwide and engaged the global audience across various digital platforms.
We successfully secured Lynnewood House as the location for the shoot, a historic mansion located in Elkins Park, Pennsylvania, that had previously never been available for public use, or used for a production shoot or fashion show.
The shoot was meticulously planned to showcase each ensemble from the Resort RTW 24 Collection in a visually captivating manner. The focus was on capturing the intricate details, vibrant colours, and luxurious fabrics of the garments. Models exuded confidence and elegance, creating an aura of glamour reminiscent of a fashion show.
To infuse the energy and excitement of a fashion show, we incorporated dramatic lighting, dynamic camera movements, and custom sound design into the shoot. The goal was to create a sense of movement and theatricality that would elevate the collection presentation.
The captured photo and video content went through a meticulous post-production process, working closely with our editing team to enhance the visuals, ensuring they aligned with Zimmermann’s brand identity. Careful attention was given to maintaining consistency in tone, colour grading, and overall aesthetic.
Detailed production planning was undertaken to execute the project seamlessly. This involved coordinating schedules, scouting suitable locations, selecting models, and organising a team of experienced photographers, videographers, stylists, and makeup artists.