For the tour, a specially designed Champagne Armand de Brignac viewing platform has been created for an intimate group of VIP guests. In London, guests included Shawn ‘JAY-Z’ Carter, Damson Idris, Jess Glynne, and Real Madrid forward Vinícius Júnior. Inspired by Armand de Brignac’s iconic metalized bottle, the space features a customised gold wrap and a bar for guests to enjoy the flagship cuvée Brut Gold – a multi-vintage cuvée that expresses vibrant fresh fruit character and layers of complexity.