The activations at both the New York and Beverly Hills events included a FILA pizzeria, a Prada Pachinko Parlor, and a roller rink, capturing the essence of youth culture’s marrying of high fashion with high-street.
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○ CHALLENGE
How do you refresh an icon of luxury for the tastes of a younger audience?
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○ SOLUTION
Tapping into the drop model of hype culture, we transformed the Beverly Hills and New York stores into a multi-vendor experience with unique capsule collection pieces and notable figures at every space, giving streetwear culture a luxury platform.
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○ RESULT
Store traffic at Madison Ave location increased by 400% and doubled sales for same weekend previous year.
The drop @ Barneys brought major starpower in both guests and ticketed talent, including a performance from the iconic Wu-Tang Clan.