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SPOTIFY

SUNSET SESSIONS

SPOTIFY

SUNSET SESSIONS

  • ○ CHALLENGE

    Spotify wanted to mark the arrival of its Chief Public Affairs Officer, Dustee Jenkins, with more than a meet-and-greet.

    The brief: create an intimate, memorable dinner that sparked genuine conversation within a community of female creators, founders and cultural leaders drawn from a cross-section of Australian industries, positioning Spotify as an active contributor to culture, not just a platform.

  • ○ SOLUTION

    New Moon curated a salon-style dinner designed to foster community connection and place creative empowerment at the centre of the brand narrative.

    Inspired by sunset tones, the evening combined immersive tablescaping, a curated menu and intimate storytelling into a premium, sensory-led experience.

    The evening culminated in a rooftop performance by Jessica Mauboy, with wellness-inspired gift bags extending the experience beyond the night.

  • ○ RESULT

    The dinner strengthened Spotify’s connection to Australia’s creative community while reinforcing the brand as an active contributor to culture, conversation and emerging voices.

     

    The intimate format drove meaningful conversation, deeper engagement and authentic relationship building.

     

    The experience successfully connected Spotify with a high-value network of female creators, founders and cultural leaders across Australia.

THE EXPERIENCE

The salon dinner was built as a space for conversation first and spectacle second. Guests were welcomed into a room washed in sunset tones, sculptural florals in burnt orange, magenta and deep red, mirrored tablescapes and warm, low-lit styling that made the space feel intimate rather than staged.

Facilitated storytelling moments guided the evening, moving guests from arrival cocktails through a curated seated menu and into open, candid conversation around creativity, leadership and female empowerment.

Set against the city at dusk, the night culminated on the rooftop with an intimate live performance by Jessica Mauboy, an unannounced moment that turned a dinner into a memory.

GUEST CURATION

The guest list was the strategy. A curated high-value network of female creators, founders and cultural leaders from across Australian industries: music, media, business and the arts, ensuring every seat at the table added a distinct voice. The intimate format drove meaningful conversation, deeper engagement and authentic relationship building between Spotify’s leadership and the community it wanted to reach.