How do you transform digital identities into tangible individuality?
Led by Gen Z’s inherent and endless creativity, we created a masterclass of self-expression with Pandora Me Charm Academy. By fostering a space for genuine conversations around identity and hosting creative workshops, we helped Pandora shed its perception as a ‘mall brand’.
With beauty classes and keynote talks led by a diverse roster of talent, our event bustled with a mix of media, influencers, and Gen Z guests to help reimagine the Pandora brand identity.
A must-see moment of the event was the keynote discussion between former Teen Vogue editor-in-chief, Elaine Welteroth, and Pandora brand ambassador, Millie Bobby Brown.