To reposition the Discovery as the ultimate family SUV in the Australian market, Jaguar Land Rover partnered with New Moon to deliver a dynamic influencer campaign. The creative platform, “Discover More, From Anywhere”, invited audiences to follow well-known families on immersive adventures—showcasing how the Discovery transforms everyday moments into unforgettable experiences.
Discovery needed to emotionally reconnect with modern Australian families. With influencer marketing largely untested for the brand, the challenge was to balance luxury with relatability, delivering content that would resonate authentically with audiences while meeting Jaguar Land Rover’s global brand standards.
New Moon cast two distinct, family-focused influencers, Sarah Todd and Bohannah Gerritsen, each bringing a unique lens on lifestyle, location, and adventure.
Shot across two vastly different backdrops, coastal Western Australia and urban Melbourne, the campaign brought to life the Discovery’s versatility through authentic storytelling. Creative execution remained agile throughout, evolving with shifting stakeholder priorities and real-time insights to ensure a high-impact, audience-first result.
The campaign delivered strong engagement and brand storytelling impact, including:
– 92K+ plays on Sarah Todd’s hero reel
– 30K+ reach across Bohannah’s Stories
– Consistently high engagement rates of 12.3%
– Increased relevance and consideration among – Discovery’s target demographic
– Flexible creative execution that adapted to shifting insights and stakeholder feedback
This campaign marked a bold step forward for Jaguar Land Rover in the influencer space, with New Moon leading the creative, casting, production and stakeholder alignment from end to end. By delivering an elevated, family-first narrative that stayed true to the Discovery brand, we helped shift perception, broaden appeal, and lay the groundwork for future influencer-led storytelling across the category.