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THE BONDS FLYING ROOS

THE FASTEST PARTY ON THE WATER

THE BONDS FLYING ROOS

THE FASTEST PARTY ON THE WATER

  • ○ CHALLENGE

    With the world’s fastest sail racing arriving on Sydney Harbour and the BONDS Flying Roos flying the flag for Australia, the brief was to create a VIP hospitality experience worthy of the moment. One that gave guests a front-row seat to the racing while delivering the warmth, personality and premium hosting the team’s profile demanded, across two full race days.

  • ○ SOLUTION

    New Moon designed and delivered ‘The Island’, a private, fully branded sailing club environment in the heart of the action. Guests were collected by private water transfer and welcomed into an experience built around the rhythm of race day: premium food and beverage, uninterrupted racing sightlines, and genuine moments of connection with the team. Every touchpoint, from arrival on the water to the final race, was crafted to make guests feel like part of the crew.

  • ○ RESULT

    A flawlessly delivered two-day VIP experience that strengthened the team’s most valued relationships.

    2 Race days hosted

    300+ VIP Guests hosted across the weekend

    180K+ Top-performing social video views

    100+ Comments on celebrity appearance content

    Relationship extended into future SailGP calendar conversations

THE ACTIVATION

Across two race days, The Island ran to the rhythm of the racing itself. Guests arrived by private water transfer and moved through a day with arrival hospitality, race viewing with uninterrupted harbour sightlines, and moments with the Flying Roos team between races.

The environment was designed as a sailing club: branded without being billboarded, premium without being precious. Natural textures, nautical detailing and considered sightlines put the racing at the centre of every view, while the BONDS Flying Roos identity was woven through touchpoints from signage to service moments.

The experience closed each day at full energy, with guests departing the same way they arrived: on the water.

HOSPITALITY

Hospitality was choreographed to the sport. Food and beverage service, team moments and entertainment were programmed into the gaps between races, so that when the boats were flying, all eyes were on the water.

MOMENTS WITH THE TEAM

The Flying Roos themselves were the heart of the experience. Guests shared genuine, unhurried moments with the athletes between races — the kind of access no grandstand ticket can offer, turning supporters into insiders and deepening the connection between the team and the people who back them.

GUEST MANAGEMENT

A premium guest list demanded precision. Invitations, RSVPs, transfer scheduling and on-Island hosting were managed end-to-end, with real-time coordination across water and land ensuring every guest’s journey, from wharf to Island and back, felt effortless across both race days.