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Scout Motors

Scout Motors Relaunch

Scout Motors

Scout Motors Relaunch

  • ○ THE ASK

    To launch the first Scout vehicles in over 40 years, Scout Motors wanted to make their grand introduction to the world — a high-impact, headline-grabbing reveal event that communicates their entire brand ethos.

  • ○ CHALLENGE

    Scout had ambitious objectives and a lot of market scrutiny. The design team had built incredible vehicles but needed the messaging structure to talk about what set the company apart as a fleet and a brand.

     

    New Moon needed to lock down Scout’s story across launch, social, PR, and more — and bring it to life in a singular event for 300+ VIP guests.

     

  • ○ OUR ANSWER

    Our concept centered on the idea that “Scouts Always Come Back”. A strong statement about the reinvigoration of our brand and our connection to the aptitude and resilience of Scouts.

    New Moon lead every facet of the Vehicle Reveal Experience including:

    EVENT DESIGN & EXECUTION: Cultural Programming; Guest List; Talent Identification; Venue Scouting; Food + Bev; 360 white glove Influencer Program; Live Performance.

    PR: Engagement; Placements; Outreach.

    SOCIAL CONTENT: Conception; Execution; Rollout.

     

EVENT BUILD OUT

We built multiple structures to house experiences that conveyed the brand story, such as the brand gallery which showcased the history of Scout vehicles, and The Studio, a space where we brought materials, color palettes, concept sketches, and design details that gave a sense of tactility.

For the main event, CEO Scott Keogh’s keynote and the vehicle reveal, we built an outdoor stage flanked by LED panels with imagery, separated by a scenic view of the Southall landscape, to present the vehicles in their authentic outdoor environment.

SOCIAL CONTENT

We opted for a mix of paid and organic content, identifying the creators and influencers that could introduce Scout Motors to their audiences, while an activity-filled event experience resulted in organic content from guests.

TOTAL PLACEMENTS: 765

 

PR COVERAGE

We reached out to PR across a range of outlets within the tech, auto, lifestyle, and general news spaces, and secured key placements including the Wall Street Journal, The Verge, Bloomberg, and many more. Over 100 journalists were in attendance.

3B+ Impressions, Incl Bloomberg, Business Insider, CNBC, Wall Street Journal