After a week that’s felt like a year, we can all be relieved: the election, for the most part, is over. Months, if not years, of build-up led to a flurry of sources declaring a winner, from CNN to PopCrave to the highly-anticipated Bossip headline. Last week, we all collectively shared election memes and refreshed the election map — this week, maybe we don’t really need any more election content. But here at tp*, we know memes have meanings, and as cultural observers, we were consumed by how social media at large collectively processed a huge moment in an incredible, if exhausting, year. We always dig into the whys of a moment to parse through what it may mean for us individually and collectively; last week was no exception. Read on for our learnings from the election and what they mean for the marketing world.
What We Learned From The Election
12 DECEMBER 2020