Our ‘Unpacking The Process’ series shines a light on some of our recent collaborations. This time we give you a behind-the-scenes look at one of our most innovative projects yet; a children’s book series for The Ritz Carlton.
The Little Lost Elephant is a story inspired by the real-world experiences of guests reimagined for a colourful jungle world.
Quality of service is critical to The Ritz Carlton brand story. We saw a creative opportunity in using the stories of previous guests where The Ritz Carlton went above and beyond to connect with families and create new experiences.
Tailoring our idea to the rituals of family life, the format became a children’s book. The act of reading a child a bedtime story is an important family routine and so our book was to be placed in the family suites across The Ritz Carlton’s portfolio of hotels.