The pulse of fashion is currently in flux. Stuck between uncertain futures, conflicting seasons, and fading trends, designers and brands are searching to find what hits. It’s a moment of reorientation that asks, “How do we articulate the now?” Clothing wise, it’s a bit all over the map: rehashes of logo mania, dips back into goth and grunge, sharp tailoring, structured oversized silhouettes, and lots and lots of mesh. But where style is taking a moment to settle, the presentation format has a clear frontrunner that many have adopted: the fashion film.
Many houses have been going beyond just filming models on the catwalk, and instead have been creating videos that show off new collections with cinematic narratives, special effects, grand set designs, and celebrity appearances. In short, we’re witnessing a merging of fashion and entertainment. Recent fashion films are presenting more intricate and immersive brand identities, capturing beauty in motion that leave lasting impressions.