Without a doubt, the biggest fashion trend of the 2010s was the collab. Nearly every major brand dropped a collaboration collection this decade. Some labels built their name around their headline-churning partnerships, like Vetements or Off-White. Collabs are a brilliant marketing strategy, pulling press coverage and introducing brands to new audiences. Nowhere was this more relevant than the crossover between streetwear and luxury. Once considered polar opposites, streetwear and luxury are now well-acquainted forces understood as simultaneously influential in fashion. So why are luxury x streetwear collabs still talked about as game-changing?
The Decade of the Collab: What’s Next?
12 January 2020