Transmedia Storytelling in Gaming
Gaming has long provided a space for creators and gamers to create their own vast, complex worlds, with compelling and unique narratives. While some have attempted to adapt these worlds and stories to feature-length films and television series, most have failed to drive a lasting impact for any number of reasons, from faulty plot lines to poor acting. The repeated failures to capture the beloved and intricate stories from video games in these transmedia attempts have generally left viewers discouraged and disappointed. However, Riot Games and League of Legends highlight the future of video game-centric transmedia storytelling through their animated Netflix series, Arcane.
Released late last year, Arcane tells the heartbreaking origin story of two of the game’s most memorable champions, Vi and Jinx. The show’s deep character builds and beautiful animations have spurred fantastic critical reception and overwhelming fan response from around the globe. Riot Games’ success with the League of Legends universe, particularly its recent release with Arcane and several other games, demonstrates the power of stories within the world of gaming, both in and out of gameplay.
For brands, this offers a unique opportunity to interact with gaming studios, artists, and players beyond just in-game items and skins. We anticipate electrifying collaborations in the entertainment space that integrate characters and plots to create interactive brand stories. Through gaming and these new forms of gaming media, audiences can foster deeper understandings of a story and a brand. Done correctly, brands can create immense loyalty from their audience through gaming as an immersive mode of brand storytelling.