Tommyland

○ CHALLENGE

How do you curate an imaginative and immersive world to build buzz around a new collection?
○ SOLUTION

We co-produced the inaugural Tommy Hilfiger x Gigi Hadid experience in partnership with KCD. From casting to show calling, we filled the “Tommyland” experience with a cast of characters reminiscent of Venice’s iconic Boardwalk.
○ RESULT

The activation garnered 850  million social media impressions and 35 million in earned media impressions.

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