Across Twitter, Instagram and Stories, we generated 1.93 million impression and views.
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○ CHALLENGE
How can we drive social commentary online from a TV show?
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○ SOLUTION
Working with a collective of popular online personalities to generate and continue conversations about the show on social media. The real-time commentary of our cast included live reactions and reviews of each episode.
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○ RESULT
The partners tapped into the culture of social media to seamlessly create authentic content and increased audience awareness and engagement.