Experiential Partner

At the LA Auto Show 2025, we approached Scout’s presence not as a stand, but as a statement — a disciplined, culturally attuned brand world designed to convert visibility into belief. In a show environment welcoming close to one million attendees, the activation delivered 464,000 brand impressions, placing Scout in front of nearly half the audience and generating direct aisle-level exposure to roughly one-third of all visitors. It functioned with the scale of a premium media buy, but with something media cannot replicate: physical immersion and sustained human engagement.

More importantly, performance followed presence. From 330,000 walk-bys, 3.1% converted into walk-ins — 10,076 intentional entries — a rate FastSensor identified as approximately three times higher than typical trade show benchmarks. The result was a 92/100 Conversion Score, underscoring the efficiency of translating passive curiosity into active participation.

In California — a priority growth market — the experience validated the power of heritage storytelling layered with contemporary design and personalization. “Field School” emerged as a clear dwell-time driver, vehicle visibility and media access were maximized, and advanced FastSensor analytics introduced a new level of behavioral insight to the Scout ecosystem. The outcome was not simply awareness at scale, but a modular, data-informed blueprint — one that strengthens community today and sharpens strategic decision-making for 2026 and beyond.

At the Outside Festival, Scout didn’t show up as an automotive brand — it showed up as a lifestyle participant. Set within a community already defined by adventure, exploration and outdoor culture, our mandate was to embed Scout naturally into the environment rather than interrupt it. The activation was intentionally tactile and human-scaled, inviting festival-goers to engage with the vehicles in a way that felt aligned with how they actually live — outdoors, in motion, and in community.

Rather than chasing mass exposure, the focus was depth: meaningful conversations, high dwell times and qualified lead capture within a highly aligned audience. The result was a concentration of culturally relevant impressions — thousands of intentional interactions inside a community that mirrors Scout’s future owner base. Engagement rates outperformed traditional event benchmarks, reinforcing that contextual relevance drives stronger conversion than pure scale.

Outside Festival marked an important evolution in Scout’s experiential strategy — moving from high-impact launch moments into embedded community presence. It validated the thesis that when heritage, product and place align authentically, brand affinity accelerates. Just as importantly, it provided another scalable blueprint for future lifestyle-led activations as Scout continues building belief ahead of vehicles arriving on the road.

At CES in Las Vegas, Scout entered a different arena — one defined by future-facing technology, innovation headlines and global media attention. Our role was to ensure Scout stood apart not by competing for spectacle, but by delivering clarity and conviction. In a sea of screens and concept promises, we created a disciplined brand environment that balanced technological credibility with emotional storytelling — reinforcing that Scout is not simply an EV startup, but a heritage brand re-engineered for the modern era.

Positioned within one of the world’s most influential innovation stages, the activation drove high-value media engagement, executive visibility and strategic stakeholder conversations. The footprint was designed to maximize vehicle sightlines, facilitate intentional press access, and support leadership narratives around product, technology and long-term vision. Strong dwell times and consistent traffic flow confirmed that the blend of restraint, authenticity and modern design cut through the noise of the show floor.

CES became a critical credibility moment — demonstrating that Scout can operate confidently within a global technology context while staying rooted in its outdoor-driven DNA. The result was not just presence at a world stage, but a reinforcement of brand authority with investors, media and future customers alike — further advancing Scout’s journey from iconic legacy to next-generation automotive leader.