New Moon
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New Moon
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New Moon
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New Moon
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  • CHALLENGE

    How do you go from ‘target demographic’ to ‘loyal audience’?

  • SOLUTION

    Speaking to Gen X’s modern redefinition of success, we art-directed a campaign focused on converting a young, influential and discerning crowd that aimed to educate and drive downloads for the new Porsche Passport app and subscription service.

  • RESULT

    Evocative of new definitions of luxury, our campaign brought the look of Porche into the age of the Internet – living in OOH and social across three key markets.