With a roving truck with a visual tie-in to the OOH visuals, we decentralized the PUMA store launch through different activations across downtown, bringing attention and awareness to the city, its people, and the flagship location.
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○ CHALLENGE
How do you create a memorable launch in a hypercrowded landscape?
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○ SOLUTION
We married the extensive family of PUMA purists with the enthusiasm of New York’s global tourists, hosting a series of decentralized experiences that captured the hustle culture of both PUMA and New York.
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○ RESULT
We were able to democratize access to talent and give the real fans an intimate brand experience