New Moon
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New Moon
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New Moon
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New Moon
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  • CHALLENGE

    Celebrate the Pandora Jewelery & Keith Haring collaboration through a launch event that cuts through the noise of NYFW and draws in a culturally-synced Gen Z audience into the Pandora brand.

  • SOLUTION

    To bridge Keith Haring’s NYC of the past with the city’s flourishing cultural renaissance of the present, we designed a multi-sensory homage that brought together the realms of art, queer nightlight and vibrant creativity.

  • RESULT

    Keith Haring’s New York was an immersive experience that introduced a new audience of edgy connectors to the collaboration, spurred over 330 IG posts, and had a reach of over 1.5M+.

THE SUBWAY

DANCEFLOOR

THE BAR

 

 

 

 

 

PHOTOWALL

CREATIVE ASSETS

OOH