Keith Haring x Pandora Global Launch Party

Celebrate the Pandora Jewelery & Keith Haring collaboration through a launch event that cuts through the noise of NYFW and draws in a culturally-synced Gen Z audience into the Pandora brand.

To bridge Keith Haring’s NYC of the past with the city’s flourishing cultural renaissance of the present, we designed a multi-sensory homage that brought together the realms of art, queer nightlight and vibrant creativity.

Keith Haring’s New York was an immersive experience that introduced a new audience of edgy connectors to the collaboration, spurred over 330 IG posts, and had a reach of over 1.5M+.