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○ CHALLENGE
Celebrate the Pandora Jewelery & Keith Haring collaboration through a launch event that cuts through the noise of NYFW and draws in a culturally-synced Gen Z audience into the Pandora brand.
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○ SOLUTION
To bridge Keith Haring’s NYC of the past with the city’s flourishing cultural renaissance of the present, we designed a multi-sensory homage that brought together the realms of art, queer nightlight and vibrant creativity.
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○ RESULT
Keith Haring’s New York was an immersive experience that introduced a new audience of edgy connectors to the collaboration, spurred over 330 IG posts, and had a reach of over 1.5M+.
THE SUBWAY
DANCEFLOOR
THE BAR
PHOTOWALL
CREATIVE ASSETS
OOH