We contextualized Haring’s work for a new audience by building a unique journey of vibrant, dynamic installations that doubled as a playground of co-branded culture, creativity, and collaboration. With programming hosted by Tomas Matos, Adam Eli, and other creative New Yorkers, we created an immersive space for the types of cultural intersections that embodied past and modern NYC.
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○ CHALLENGE
Celebrate the Pandora Jewelry & Keith Haring collaboration through a launch event that cuts through the noise of NYFW and draws in a culturally-synced Gen Z audience into the Pandora brand.
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○ SOLUTION
To bridge Keith Haring’s NYC of the past with the city’s flourishing cultural renaissance of the present, we designed a multi-sensory homage that brought together the realms of art, queer nightlight and vibrant creativity.
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○ RESULT
Keith Haring’s New York was an immersive experience that introduced a new audience of edgy connectors to the collaboration, spurred over 330 IG posts, and had a reach of over 1.5M+.