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KATE SPADE

A VERY KATE SPADE CHRISTMAS

KATE SPADE

A VERY KATE SPADE CHRISTMAS

  • ○ CHALLENGE

    Reimagine holiday retail through premium, culturally relevant experiences that speak to Gen Z and Millennial shoppers, driving engagement, in-store traffic and new customer acquisition across key outlet and CBD locations.

  • ○ SOLUTION

    We brought Kate Spade’s festive vision to life with joyful, transportable pop-ups that blended brand storytelling with interactivity and content capture. Centred on bespoke advent calendar builds, the activations created moments of surprise, warmth and high-energy retail engagement — meeting audiences where they shop, and offering an elevated experience that invited discovery and delight.

  • ○ RESULT

    Across two activations, Kate Spade converted holiday crowds into 11,500 new customer profiles and a 500% revenue day.

    – 500%+ uplift in daily store revenue

    – 11,500+ new customer profiles captured

    – 6,790+ advent prizes claimed

    – 97,000+ shoppers reached

HOLIDAY ADVENT & MATCHA MOMENT

We transformed Sydney’s bustling CBD into a festive destination through a one-of-a-kind Kate Spade activation that blurred the line between luxury and play. Anchored by a custom Kombi van turned matcha café and a larger-than-life advent calendar, the experience delivered a nostalgic nod to tradition with a distinctly modern twist. Strategically positioned near flagship stores in Westfield and QVB, the activation created an irresistible reason to stop, sip, and explore.

Shoppers were invited to engage with the interactive advent wall, scan to sign up, and claim instant rewards, driving them directly in-store via exclusive bounce-back offers. The result was not only increased visibility, but a dramatic uplift in in-store revenue and a moment that resonated emotionally across generations.

The Result:

  • 4,200 onsite sign-ups across two days
  • 2,692 advent calendar prizes claimed
  • 500%+ increase in daily store revenue
  • Estimated 97,000+ shoppers exposed to the activation
  • Queues formed consistently, with 1 registration every 14 seconds during peak

HOLIDAY ADVENT MALL ACTIVATION

We evolved the holiday experience for Kate Spade by meeting customers where they shop most during peak gifting season — outlet centres. The ‘Joy is Wrapped in a Bow’ activation brought brand codes to life through a festive, transportable pop-up complete with a striking advent calendar and gift station, designed to drive both emotional connection and commercial outcomes.

Executed across two cities, the activation struck a balance between retail theatre and real-world utility, converting foot traffic into customer profiles and impulse purchases. Every detail, from dynamic lighting to tactile build finishes, was designed to feel elevated yet accessible, echoing Kate Spade’s playful sophistication.

The Result:

  • 7,305 new customer profiles captured via QR
  • 4,100+ advent prizes distributed
  • 500% uplift in outlet foot traffic and store conversions
  • Social media shares and feedback reflected strong brand affinity across Gen Z and Millennial shoppers