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○ CHALLENGE
Launch the all new Gigi Hadid x Havaianas collaboration collection to the Fashion Media and influencer set with a vibrant and highly engaging experience.
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○ SOLUTION
We took over the iconic Cafe Altro Paradiso and transformed it into a Brazilian summer Oasis. Inspired by the designs from the collaboration collection.
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○ RESULT
Heralded as the kick off to summer party that NYC needed, the event drove impressive earned media from both traditional fashion publications and influential creators alike.
In doing so the collection sold out across New York within a matter of days, delivering huge ROI for the brand.
THE EVENT
