To drive brand awareness by launching a series of summer terrace takeovers across the UK, and highlighting Casamigos as the premier tequila for margaritas and palomas.
To “paint the town teal” by leveraging the signature Casamigos teal and creating spaces where friends come together to socialise, play, and share a drink. To achieve this, we built a brand partnership with The Padel Yard in London and Rockwater in Hove. Creating a suite of assets and POSM that could easily be distributed across UK venues to bring in that element of gameplay, sociability and refreshments.
Full Casamigos terrace takeovers in London, Hove, Branksome, and Glasgow, as well as brand pop-ups at Youngs and Fullers pubs across the country. All accounts saw an increase on YOY sales due to the brand having maximum visibility and select menu placements.
A partnership with The Padel Yard provided the perfect opportunity for Casamigos to insert itself into a cultural moment. A full-scale takeover involved teal painted courts, full bar makeovers and Cadamigos signature serves behind the bar.
A partnership with Rockwater in Branksome and Hove allowed Casamigos to extend its footprint across the south coast. A full-scale takeover of the beachside terrace and a beach hut allowed for maximum visibility. We also partnered with Game4Padel to bring branded padels and balls to the court next door.