THE ACTIVATION
Designed to capture the friction between grit and glam, and featuring sleek metallic accents and minimal, chic lighting, the kiosk acted as a mirror, reflecting the neighbourhood back on itself through the lens of Calvin Klein.
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○ CHALLENGE
Command attention for Calvin Klein’s newest retail location at the iconic Battersea Station in South London, connecting to a cultured audience and driving awareness.
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○ SOLUTION
Positioning Calvin Klein as a champion of community, we built a minimalist newsagent kiosk that was populated with a curated selection of Calvin Klein items, branded giveaways, and a limited-edition zine produced in partnership with Perfect Magazine, highlighting the thriving creative community of South London.
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○ RESULT
Visually impactful and minimalist, the CK Kiosk captured consumer engagement and driving brand attention; over the multi-day activation, we distributed over 2,800 zines and over 3,500 branded giveaways including drinks and scratchcards.
ZINE
Through a mix of campaign-style imagery, spotlights on local South London creatives, and original art, our CK-branded XINE tapped into DIY culture and the enduring appeal of printed matter, showing off the flourishing local creative community and presenting thoughtful reflections of the past, present, and future of Battersea.
BRAND AMBASSADORS