To design and produce a luxury event experience inside an active construction site of the future AP House London, allowing guests a first look at the new house. Whilst unveiling an ultra-exclusive UK collection that celebrates 150 Years of brand heritage.
We embraced contrasts and leveraged the unfinished and raw nature of the space to create a unique and future-forward experience. Guest were invited to mix and mingle in a unique setting that teased the future brands flagship location. We unveiled the exclusive UK collection and allowed guests to get up-close and personal with it there and then.
An intimate event that brought the brand closer to its core customers and allowed guests to feel part of the AP experience.
Audemars Piguet is celebrating 150 Years of watchmaking excellence by hosting unique events that bridge Le Brassus with the rest of the world. In London, we partnered with AP to tease the new AP House and launch an exclusive collection.
Our design team delivered bespoke assets that teased the new AP House London, showcased the collection, and paid tribute to the raw nature of the event space. We incorporated brand details and iconography across the suite of assets to immerse our guests in the brand world and invite them into the next 150 years.